The Frankie Shop, Toteme, Anine Bing, and Raey are just a few of the contemporary minimalist brands gaining popularity among celebrities like Kendall Jenner, Emma Chamberlain, and Hailey Bieber. The “businesswoman special” look, characterized by boxy blazers and slouchy trousers, is taking over as young women embrace a new way to do business casual.
According to celebrity fashion news pundits, these brands are bosses because they “mean business.” The Frankie Shop, in particular, reported over $40 million in 2022 net sales and 100% YoY growth.